In case you missed it amidst all of the heartwarming, endearing, and emotional posts being shared after ATEEZ’s legendary concert at Citi Field, the K-Pop group has moved to a new talent agency for their U.S. promotions!

The company is United Talent Agency, founded in 1991 through a merger of the Bauer-Benedek Agency and Leading Artists Agency. Since then, they have become one of the largest talent agencies in the world, employing around 300 talent agents with offices in Los Angeles, Atlanta, Nashville, New York, and many other locations across the globe.

“We represent storytellers who shape culture and drive the future.  From artists and creators to athletes and brands, our deep expertise and broad capabilities enable talent and companies to confidently grow their careers and businesses.” This is the company’s statement as shared on their website, and it holds true to the artists they represent. They’re home to major names like Post Malone, deadmau5, Halsey, Machine Gun Kelly, Bad Bunny, and many, many more. Plenty of their artists are household names in America, and ATINYs are hopeful that this is the start of ATEEZ getting much wider recognition among international audiences.

With a seemingly dependable talent agency like UTA supporting them, it’s probable that ATEEZ will have many more opportunities available to them as well! This move could mean more collaborations with Western artists, which in and of itself would help them gain more fans. Brand ambassadorships, endorsements, and more touring opportunities are also possible.

RCA Records appears to still be the K-Pop group’s U.S.-based record label, but many fans are viewing their joining UTA as a step in the right direction for ATEEZ’s future success.

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No words can express the size of my love for ATINY.

~ Seonghwa